Good news for small businesses! A-free-to-download app, WhatsApp Business was already available at Indonesia, Italy, U.S.A., U.K., and Mexico and is now rolling out in India. WhatsApp helps 80% of small businesses in India to communicate with their customers and thus to grow their business. WhatsApp Business has brought more advantages to small businesses by making communication easier, simpler and fast. In addition, this is a cost-effective marketing strategy for small businesses.In WhatsApp Business, your customers can directly message you by clicking on the button. For registration in WhatsApp Business, you have to follow 2 steps.
2-Step Registration
1st Step – Use Google Play Store to download the WhatsApp Business app
2nd Step – You have to register your business mobile number. Bear in mind, the same mobile number can’t be used on WhatsApp Business and WhatsApp platforms simultaneously. You can’t change your business’s name once registered.
WhatsApp Business includes all the characteristics of normal Whatsapp platform like groups, stories, normal messaging and broadcast messages.
In settings option, there is business setting, where you will get the following features.
Creating Your Profile
In order to create your business profile, you have to add your business address first. Here you may take the help of the maps extension, business description, business category, e-mail and business.
Statistics
We all know statistics show the number of messages received, sent, delivered and read.
Away Messages
Sometimes I am unable to reply all the messages I receive on WhatsApp platform. ‘Away Messages’ will reply to all my contacts whenever I will attain a meeting or will be on a business trip. But this feature won’t work in groups.
Greetings Messages
‘Greetings Message’ is a pleasant way of initiating conversations with new people. When people will text you for the first time, ‘Greetings Messages’ will help you to send pre-written text to them.
Quick Replies
This feature helps me to save time. That is why; I have become a great fan of this platform. You can save messages under a keyword and send them to people frequently.
Benefits of WhatsApp Business
Customer service and Customer Support
Small business can’t afford customer service. But through WhatsApp small business groups can communicate with their customers and can answer their questions quickly. By using text, video, and audio, you can provide personal customer service.
Get Customer’s Feedback
You don’t need to call customers for their feedback. You may directly write questions to your customers’ group, which will deliver relevant answers to you. Customer’s feedback will help you to improve your services and products. And their positive feedback will obviously help you to draw other customers to your business.
Create Targeting Groups
If you want to enhance your customer base, try to create targeting groups in WhatsApp. The members of the targeting groups must have interest in the products or services of your business. For example, if you have a small business of electronics goods, the members of targeting groups must have interest in electronics. Additionally, if you can make video content, the members will share it outside the group. This process will lead to attracting more customers to your business.
Create Promotional Codes
There is a provision for creating special promotional codes, which your customers can share. If you use photo and location, ‘Status’ will let everyone know about your business promotions. Thus with the help of new WhatsApp Status, you could expand your promotion.
Demonstration Of Your Products
You can demonstrate your products on WhatsApp Status and let your group know about the launch of your new products. Maybe the customers don’t need the products now. But they will remember your demo of products when necessary.
Short and Powerful Message
The purpose of WhatsApp is messaging. Try to maintain quality content even in Whatsapp messages. Short, powerful and attractive messages will help you to communicate with your customers. You should know your audience first and then try to impress them with your writing style and word choices.
Conclusion
WhatsApp is a versatile platform and cost-effective communication tool. Files, short videos, photos, messages about your products can easily be sent through WhatsApp. Bear in mind, your every message should have a value. Try to avoid abusing the relationships with customers.
