The launch of Instagram Stories has hit social media in 2016. Traditional social media encourages sharing content that stays out there. But content with a 24-hour lifespan is being popularized by Instagram Stories. The disappearing photos and videos on Instagram Stories will find a prolonged place in your business.Instagram Stories have converted the Instagram platform into something more than an online photo album. According to many marketers, Instagram Stories are hard to measure and track effectively.

 

Why Should Marketers Bother Instagram Stories?

Why Should Marketers Bother Instagram Stories

There are many reasons why social media marketing firm is excited about Instagram Stories.

  • Active users are available. About 200 million people daily use Instagram Stories.
  • A story needs an interesting moment, a quick idea and creativity. Its effortless creation will attract you to spend half an hour on a single post.
  • Instagram Stories are good grounds for testing ideas you are not confident about. The positive reception of your idea from the audience will ensure that you may adopt the idea.
  • Instagram has new features like stickers, boomerang, mentions etc.
  • Instagram can add links to your stories.

That’s why Instagram Stories are considered as a marketing channel for your business.

 

Benefits Of Instagram Marketing Strategy

Benefits Of Instagram Marketing Strategy

 

More Visibility On Instagram Stories

More Visibility On Instagram Stories

The content is more visible on Instagram Stories due to active users. The aim of Instagram Marketing Strategy is to post daily to maintain current in feeds. In addition, Instagram algorithms bend towards active users.

If you have already followers, try to make them happy by posting driving content, which will bring higher brand awareness.

 

Enhance Social Shares & Mentions

Enhance Social Shares & Mentions

Over-posting on stories may have a negative impact if it is not interesting and engaging. Limit your content in the regular feed. Change the content of your stories feeds. The balance between regular feed and stories will help you get mentions and shares.

 

Create Unique And Creative Content

Unlike Instagram posts, Instagram stories are raw and unscripted. Instagram Stories are social media platforms to create unique and creative content. You don’t need to put production values to stories.

 

More personal Connections

More Personal Connections

Like Snapchat, on Instagram Stories content provides a personal connection. Social media marketing firm offers special promotions only on Instagram stories. Brands should use Instagram Stories to draw attention to the exclusivity of the network. People will view your content when your content will care for them.

 

Use The Right Tags

Use The Right Tags

In case of traditional Instagram posts, when you add right hashtags, you are able to increase your exposure. But in case of Instagram Stories, hashtags may take away users from your content. On the other hand, you may use location tags in your story posts when it is relevant. You can add location tags to your video or photo in Stickers menu.

 

Use Instagram Live

Use Instagram Live

Instagram Live Video is an interactive format, which provides a lot of versatility. When you start Instagram Live video, your followers get a notification. After completion of the Live video, you may upload it to your story for the next 24 hours.

 

Conclusion

Instagram Stories are new and still-evolving content. However, they promote creativity and authenticity while aggravating our fear of missing out. With the growing features and with this style of content, stories increase brand awareness.

Still stuck with what should be your strategy and business tactics, let us know. We at Crazy Wanderer makes sure to take up any challenging projects and pump up your business with innovative solutions.

Contact us at +91-94298 24389, E mail :panktirshah@gmail.com

Author

Hey, this is Pankti, a zealous traveler and an enthusiastic entrepreneur who happens to love solo traveling and business is something that always triggers new life into me. Now my passion and interest have led to turn my profession, creating a business of my own- Crazy Wanderer that deals both in travel and lifestyle as well as digital marketing.

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